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Summary: The need for a good pair is finally met.

Like McDonald who has Ronald, Maui Jim Sunglasses have their own mascot. The bird on the logo of the Maui Jim Sunglasses is a real Macaw who is fondly called “Jimmy”. Macaws in general, are very intelligent birds. However, due to deforestation, Macaws are now one of the most endangered bird species. Jimmy used to be a resident of a Maui resort until he got the “mascot job” for Maui Jim Sunglasses. His favorite treats are macadamia nuts and animal crackers.

So why is there the need for Maui Jim Sunglasses? A famous legend has it that the demigod Maui made longer days of sunshine as a gift to his mother Hina. Thus, around the early 1980’s, sunglasses were being sold on the beaches of Maui, Hawaii by a small company. However, the sun’s glare was so intense that a need for a better quality of sunglasses was in demand. Then, Maui Jim Sunglasses came into business with their very own PolarizedPlus technology. This unique technology provides those who use Maui Jim Sunglasses a reduced glare from the sun without destroying the colors of the sceneries. Soon, the PolarizedPlus technology was patented. Unless a resident or a Maui tourist, one cannot avail of a pair of Maui Jim Sunglasses because it was exclusively sold in Maui, Hawaii then.

Fortunately in 1991, Hester Enterprises bought the company. Hester then appointed RLI Vision Corporation of Illinois to be the distributor of Maui Jim Sunglasses for the mainland ophthalmic market around 1996, and Maui Jim, Inc. is then established.

Sun lovers all over the world now have access to the Maui Jim Sunglasses’ famous technology. Online sites provide listings of the extensive designs and styles according to one’s personal needs. A visit to www.mauijim.com will take you on a guided tour to the history of the company, products listings, and this site even has a retail locator to point you to the nearest outlet.

There are also other websites that display the wide collection of Maui Jim Sunglasses. One such site is www.framesdirect.com which also gives out discounts for online purchases.

Maui Jim Sunglasses also boasts of its after sales service. If your pair needs a quick fix or a major overhaul, Maui Jim Sunglasses has been known to be very fast and reliable. Their own website gives out information on how and where you can have your pair fixed. Warranty service is even possible even in the absence of a proof of purchase. One would just have to send a letter fully documenting the place and the date of purchase.

Maui Jim Sunglasses do not only satisfy an aesthetic purpose, but it actually serves a more vital need. A pair will definitely make one enjoy life behind the glare.

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